Marketing – My Most Valuable Tips
Qualities of a Good Marketing Plan One may ask themselves whether there is a marketing plan that is fool proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. This article aims at outlining these five qualities. Focusing on the product is not always simple but all the products have to be focused on the market. The product released into the market varies according to the trend, gender and age of the population. Take an example of working class women in different ages, what a woman in their 50’s would prefer to wear is not what a woman in their 20’s desire. If the product to be marketed is shoes, try to show the women how tall they look in them for the short women who love height so as to make it effective. The market focus should be defined. Most of the time, when aa marketing strategy tries to please everyone, it always amounts to losses because of the pressures involved, therefore it should target something specific. When it comes to market focus, make sure that the trending fashion as well as sex and age of the market is clearly articulated. By focusing on the market you will see the likes of your target audience. purchasing power of the targeted audience should also be considered. Sometimes the market may need to be strategically divided especially when the target audience has diverse taste.
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All products should be quantified in numbers. Include all the details, major and minor as detail information has a crucial role in marketing. The plan that is the marketing strategy should be measurable to know the ROI.
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Marketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to attain better results. every individual should have a specific task that is to bring results. Most of the times, keeping a keen eye on an individual’s accountability ensures that they achieve all what was allocated to them to be achieved. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. It is vital that each member of the team is aware of their roles and responsibilities right from the outset. A marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable.