Media Tips for The Average Joe

Increasing Awareness and Understanding About Press Releases

Press releases are time-tested and valuable tool utilized in generating earned media coverage, increasing sales and spreading your company’s message, through right strategies basing on your stories, messages and pitches. Pay attention to the all details because this is critical and important especially when you are attempting to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. Your press release should be able easier to pitch and some of these news and stories may evolve around, launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.

If your product is unique, it is more likely successful in getting a high pitch. You can conduct poll or survey if you have sufficient number of customers, and get statistically significant numbers which you can utilize in generating earned media coverage for your business. Taking this to your advantage will increase your chances of being cited and re-cited throughout the internet, because reporters love new, fresh, unique and compelling stats for their articles. Your major milestones is also a great opportunity for you to achieve your pitchable moments such as hitting one million dollars, gallons or units of your products or services. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters would love to grace your event if they know that successful or interesting people speaking or attending the event. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.

The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. We can definitely help you with press release distribution services.

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