5 Startups Using AI Agents to Automate Ad Ops and Marketing Tasks
Brands it works with: Glassy Baby, Accessibility Accelerator, Kimberly-Clark, Dunkin’ Donuts, Kellogg’s, Vimeo, Cisco
Funds: Raised $3 million in seed funding in 2025
AI model: AI agents are trained on open-source models such as Meta’s Llama, Google’s Gemma, Qwen (developed by Alibaba Cloud)
Olyzon
What its AI agents do: Olyzon’s AI agents help brands plan and execute ads on connected TV platforms like Vizio. After receiving a campaign brief via chatbot, the agents identify target audiences and build media plans by mapping ads to relevant shows. They also pull brand assets directly from a company’s website—like logos and product images—to generate ad formats such as pre-roll and in-stream creative.
Brands it works with: PepsiCo, L’Oréal, Loewe, Mastercard, Nissan, Redbull, Ford, MG Motors, IKEA
Funds: Raised $5 million in a seed round in 2025
AI model: OpenAI, DeepSeek, Anthropic, and Olyzon’s proprietary tech
ProRata
What its AI agents do: While ProRata’s core product is a search engine, the company expanded into advertising earlier this year, using AI agents to handle tasks like ad copywriting, creative matching, and campaign optimization, specifically for ads running within its own search platform.
Brands it works with: Brands across insurance, travel, fashion, and consumer electronics; ProRata declined specify.
Funds: Raised $25 million Series A in 2024
AI model: Uses a mix of open-source large and small language models, including Meta’s Llama 3
Streamr.ai
What its AI agents do: The AI agents automate both creative production and media buying for CTV ads. Its Creative Agent generates video ads using a brand’s images and videos from its website, Instagram, Shopify, and Google Business API, among others. The Campaign Planner Agent suggests budgets, reach forecasts, and targeting across key demographics, geographies, and behaviors. Meanwhile, the Campaign Optimization Agent produces and tests multiple creative variants for each audience segment, automatically reallocating budget based on real-time signals like website visits and QR code scans to maximize ROAS.
