April Fools’ Day Greetings – Advertising, Marketing & Branding

Companies have a long history of taking a humous approach to
advertising for April Fools’ Day. The following selection of
announcements of imaginary products and services came from the
companies themselves.

1. Dunkin’ Donuts Changes its
Name…again

In 2019, Dunkin’ Donuts changed its name to
DUNKIN’ (dropping “Donuts” from its
name).

On April 1, 2024, it again announced a name change to
DONUTS’ (dropping “Dunkin'” from
its name).

“Out with the old and in with the new, as they say . . .
DONUTS’ sounds way better than Dunkin’, don’t you
think!?”

To mark this momentous occasion, the company created its
DONUTS’ crewneck sweatshirts, available from its shopping
website in three colors – beige, pink, and white. They
quickly sold out.

2. 7-Eleven’s Big Bite Hot Dog
Sparkling Water

7-Eleven announced it was teaming up with Miracle Seltzer to
create various flavors of sparkling waters including Big
Bite Hot Dog Sparkling Water, “a daring flavor that
pushes the boundaries of flavor innovation.”

“The Big Bite Hot Dog Sparkling Water combines the
delicious and mouthwatering experience of 7-Eleven’s iconic Big
Bite Hot Dog into one refreshing beverage – ketchup and
mustard included. Gone are the days of alternating bites of a hot
dog with sips of a beverage, now those on the go can swap the bun
for bubbles.”

3. Dole’s Banana Sleeping
Bag

Dole introduced its banana-shaped sleeping bag.
“Stay cozy and snug, just like a banana in its peel! With
peelable sides, this banana-centric sleeping
bag—commemorating Dole’s 125th year in the banana
business—allows parents to escape into their own cocoon of
sensory deprivation. It even has banana pockets, so you can always
have your favorite fruit on hand for late-night cravings. Made from
actual banana fiber, this bag takes camping with the family to a
whole new level.”

4. PepsiCo UK’s “Not Extra
Flamin’ Hot” Milk

Doritos and other snack brands from PepsiCo introduced a spicy
Extra Flamin’ Hot flavor in the UK. As an antidote to the heat
which might be too strong for some palates, the company announced
that it also would sell a small bottle of milk named Not
Extra Flamin’ Hot Milk. The milk would be on sale for
“as long it takes for the British taste buds to mature to the
spice.”

These companies are admirable for their creativity and
humor. Although our firm’s practice is rooted in reality and
practicality, we like to add creativity and humor in representing
our clients, when appropriate.

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guide to the subject matter. Specialist advice should be sought
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