Arsenal FC signs multi-year deal with MG Motor – Car News

On its 100th anniversary, MG Motor UK becomes Arsenal football club’s official automotive partner.

MG Motor UK and Arsenal have formed a multi-year partnership, making this a collaboration between the UK car manufacturer and the prominent football club. This makes MG Motor Arsenal’s official automotive partner. 

As MG celebrates its 100th anniversary this year. The agreement extends its support to both Arsenal men’s and women’s teams, with MG showcasing this at the Emirates Stadium and Meadow Park, home to the said team.

Shared Vision for Football’s Future 

Guy Pigounakis, Commercial Director at MG Motor UK, shares his excitement by stating, “ Joining Arsenal in our centenary run, marks a significant chapter in MG’s Story. We are not just supporting a world-famous club, but aiming to drive forward the future by championing the growth of women’s professional game and showing our passion for the greatest game on earth”. 

This enthusiasm by MG UK’s Commercial Director shows their commitment to not only back up a prestigious club but also to advancing the future of Football. 

Juliet Slot, Arsenal’s Chief Commercial Officer, welcomed MG to the club’s family of partners, highlighting MG’s rich history and forward-thinking approach, which resonates with Arsenal’s ambition. He also emphasized the alignment between the two entities and expressed excitement about MG’s involvement in Arsenal’s long-term history.

Future innovations and collaborations 

This partnership could pave the way for future collaborations and product integration. MG may also launch some exclusive ‘Arsenal Football Club-based vehicle editions or offer special offers and promotions for the Club’s fans. Both, MG and Arsenal can explore opportunities in emerging technologies such as connected cars, autonomous driving, etc. to enhance the experience of the consumer.


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