Roku will offer free use of a platform that repurposes social content into connected TV (CTV) creative to advertisers running...
Advertising & Marketing
The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend...
Irish value retailer Primark is looking to build its U.S. business with the help of traditional and digital advertising.In November,...
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth...
Starting next year, Meta plans to limit certain advertisers’ access to health-related data that could affect how everything from vitamins...
Dive Brief: Omnicom Group is acquiring Interpublic Group of Companies (IPG), according to a press release. The combination will see...
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.Omnicom is buying...
Evergib and Karnes Coffey’s rebranding work for THA. Evergib and Karnes Coffey completed a brand refresh for THA Design +...
Representative image (iStock)By C. Deep PrakashIn the evolving Indian digital advertising landscape, hyper-personalisation has become a powerful tool for connecting...
A marketing expert is sounding warning bells over a lack of attention paid to the “dark side” of artificial intelligence-powered...
