Deli brand taps Pricer automation tech for digital shelf labels

Prezzemolo & Vitale, a high-end delicatessen brand with stores in Italy and the U.K., is deploying Pricer’s in-store automation and communication tech to roll out digital shelf labels in all its London stores.

The third-generation family-owned premium deli has 10 stores in Palermo, Italy and three in London boroughs, according to a press release. It plans to open a further two stores in Kensington and Clapham Junction later this year.

The company wanted to bring digital shelf-edge experiences to its London delis to deliver real-time automated pricing updates across its 2,500 SKUs in-store and improved replenishment and restocking efficiencies. It would also free up staff to focus on customer service delivery.

The deli brand is now able to update pricing and promotions in real-time, helping it ensure accurate pricing at the shelf edge. It also has delivered labor hours savings, ensuring store associates can focus time on serving customers or tasks that improve customer experiences in-store.

“As the saying goes, ‘retail is detail’ and Pricer is helping us to ensure our pricing and store operations can run effectively with the attention to detail and customer service we want to be able to offer to our customers. The Pricer team worked seamlessly with our IT staff in Italy, quickly and efficiently rolling out the ESLs in-store, whilst also affording us the flexibility to add some custom integrations so the solution fits our business needs perfectly,” Salvatore Prezzemollo, COO, P&V, said in the release.

“The P&V brand celebrates the very best of Italian and Sicilian culture through the highest quality produce, delivered in its sleek and modern delis. The digital shelf-edge capabilities have helped drive improved store operational efficiencies meaning it can go even further in delivering high-touch, premium shopping experiences to its discerning customer base,” Peter Ward, UK and Ireland country manager at Pricer, said in the release.