Kuk is the cofounder of ZEGOCLOUD, a global cloud communication service provider of real-time audio and video communication APIs and SDKs.
Astrology, with roots reaching back to ancient civilizations such as India during the Vedic period (about 5,000 B.C.), holds a significant position in various aspects of life worldwide. It influences decisions related to love, career, health and the timing of important events like weddings or starting a new business. Before the global surge in mobile internet usage, telecommunications companies often offered services like astrology, reflecting its popularity among global consumers.
Astrology-related businesses experienced a significant boost in 2021. In the same year, search terms like “birth chart” and “astrology” reached five-year peaks on Google Trends, indicating a soaring interest in this field. Within this period, firms worldwide focused on astrology cumulatively raised substantial investment. For example, in India alone, about 10 such firms raised INR 130 crore (approximately $15.63 million) in just the first few months of 2021.
The global uncertainty and insecurity caused by the Covid-19 pandemic have escalated the reliance on astrology as people seek guidance for their health and financial future.
The Development Of The Astrology Industry
There are three primary phases regarding the development of the astrology industry.
1. Traditional In-Person Consultations
In the past, people would meet astrologers in person or over the phone for private readings and advice.
2. Digital One-To-One Experiences
The emergence of smartphone applications and digital platforms has facilitated easy access to astrologers via live video or telephonic consultations, thus enhancing convenience.
3. Social And Community Focus
Leading astrology apps and services now offer social features such as livestreaming, discussion forums, user-generated content and friendship compatibility ratings. These platforms aim to create interconnected communities where users can engage with astrologers and each other.
Why Is Ancient Astrology Embracing Modern Technology?
There are a few potential reasons why ancient astrology is integrating with modern communication and interaction technologies:
Enhanced Accessibility And Convenience
Modern communication technologies have made astrology more convenient and accessible. Astrologers now provide services remotely through video calls, in-app chats and dedicated websites, removing geographical and time barriers and boosting astrology’s popularity among busy individuals.
Impact Of Globalization
The internet and globalization have allowed astrology to surpass borders. People worldwide can now consult with any astrologer of their choice, facilitated by modern communication technologies promoting global interaction and knowledge sharing.
Integrating astrology with technology has opened new avenues for commercialization. Astrologers and businesses can now offer their services online or through apps, reaching a larger audience and capitalizing on the demand for online astrological guidance.
Modern technology enables live, interactive astrology consultations. Clients can instantly ask questions and receive responses from astrologers, enriching the experience and fostering a stronger bond.
Blending Tradition And Modernity
Some see incorporating technology into astrology as a harmonious blending of ancient tradition with modern life. By embracing technological advancements, astrology continues to evolve and maintains its relevance in today’s world.
Incorporating RTC In A Booming Market
By 2031, the global astrology market size is projected to reach $22.8 billion. Astrology businesses, particularly those with the potential for significant capitalization, may want to seize this opportunity to penetrate the market and enhance their business models. For enterprises looking to incorporate more real-time communication (RTC) and interaction features, there are many aspects to consider before taking the steps to modernize ancient art.
1. Vision And Strategy Fits
Consider how utilizing RTC can help achieve the company’s overall vision. They should address questions such as:
• How does RTC fit into the company’s broader strategy?
• How will the company measure the success of the RTC initiatives?
Example: “Our vision is to provide instant, personalized astrology services to our users via our apps. With RTC, we can offer real-time, interactive sessions with astrology experts, enhancing the user experience and increasing engagement, ultimately with the aim of attracting the younger generation as customers.”
2. Operational And Technical Hurdles
Elaborate on the practical and technical aspects of using RTC.
• How will RTC be integrated into the company’s existing technology infrastructure?
• What resources (human, financial, technical) will be required to implement and maintain RTC?
Example: “We plan to integrate RTC into our existing app using APIs. Our tech team will need to upskill in terms of operation and maintenance for the features. We’ve also considered the involvement of a second cloud vendor for a wider global node coverage, as the updated app expects an increase of globally distributed users.”
3. Financial Conversations
Think through the financial implications of implementing RTC.
• What is the projected cost of implementing and maintaining RTC?
• What is the expected return on investment (ROI)?
Example: “We’ve projected a significant initial investment for RTC implementation, but we expect a positive ROI within one year due to a projected increase in user engagement and premium service subscriptions.”
4. Risk Management Conversations
These discussions should focus on potential risks and how the company plans to manage them.
• What are the potential risks (technical, operational, financial) of implementing RTC?
• How will the company mitigate these risks?
Example: “Risks such as latency, interoperability issues and heightened upgrade costs will be managed by a distributed architecture and edge computing, robust testing and software development, and phased deployment for cost control and early problem detection. We are also pursuing optimal price-performance deals with vendors.”
5. User Experience Conversations
These conversations should explain how RTC will benefit the end users.
• How will RTC improve the user experience?
• How does the company plan to manage user privacy and consent in real-time communications?
Example: “Implementing RTC will transform the user experience on our platform by enabling instant, real-time consultation with astrologers, aiming to make the service more personal, engaging and effective. Simultaneously, we are prioritizing user privacy and consent.”
The fusion of ancient astrology with modern technology presents an opportunity for companies to access a growing global market, necessitating strategic planning and risk management. For companies looking to implement RTC into their strategy to blend tradition with innovation, considering the steps above can help meet the rising demand for accessible, personalized astrological services.
Success in “Astrology 2.0” requires a thoughtful strategy, considering operational, technical, and financial aspects, risk management, and user experience. It’s thrilling to envision astrology’s continued evolution and future innovations.