You Can Now Talk to a Google Chatbot to Discover GM’s Vehicles

The Google-powered OnStar system
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Photo: Bogdan Popa/autoevolution/GM

The carmaker has detailed its collaboration with the search giant, explaining how it uses the power of Google Cloud to power its services, including OnStar’s Interactive Virtual Assistant (IVA). The technology launched in 2022, using Google’s AI systems to provide OnStar Members with capabilities like routing, navigation assistant, turn-by-turn directions, and answers to non-emergency situations.

Thanks to Google’s advanced AI technology, OnStar’s IVA can also make a difference between a standard inquiry and an emergency request.

As a result, it can quickly connect a driver to specially trained emergency advisors whenever the situation requires it.

Now, GM is bringing the partnership with Google to a new level, adopting its chatbot technology for its corporate and brand websites. The new chatbots offer a conversational experience, allowing visitors to obtain more information about a vehicle just like they’d be talking to a human being.

Chatbots can provide any information about a GM vehicle and offer advanced capabilities, including recommendations and comparisons with other models in the lineup. They play the role of a human employee who helps an interested customer find the right vehicle, being able to compare the mileage, share additional information about the standard equipment, and calculate financing based on criteria provided by the customer.

General Motors seems to go all-in on Google’s offering. The move to Android Automotive produced massive controversy in the automotive world, as the company dropped Android Auto and CarPlay for Google’s full infotainment operating system. GM blocks Android Auto and CarPlay in its new EVs, planning to move to AAOS exclusively on all zero-emission vehicles launching in the coming years. The carmaker’s long-term strategy is based on a complete switch to electric vehicles by 2035, so eventually, GM will block Android Auto and CarPlay in all its new models.

The company says Android Automotive allows it to provide advanced functionality that wouldn’t be otherwise available on Android Auto and CarPlay. However, customers believe switching to AAOS is a step towards subscriptions, as the carmaker could eventually charge drivers for access to specific infotainment capabilities.

The 2024 Blazer EV is the first EV that replaces Android Auto and CarPlay with Android Automotive, and all the other zero-emission models to launch after it will follow in its footsteps with a similar strategy.

Google’s partnership with Google will likely expand in the coming years, especially as Android Automotive becomes the platform of choice for all its vehicles. Google Cloud’s Next event in San Francisco will showcase GM’s case study, showing the world how such a large automotive company went all-in on Google’s platform to embrace AI across its offering.