Global ad & marketing spend slowed in 2025, rising 6.6% to $1.920 trillion, but growth is expected to accelerate 9.8%...
Advertising & Marketing
OpenAI CEO and Founder Sam Altman has criticized AI developer Anthropic after it released a series of Claude commercials allegedly...
When your audience is almost everyone, there’s no room for average thinking. Paul Davies on leading marketing at the BBC,...
Trust is essential for effective advertising and marketing. It is hard to win and quick to lose. In an era...
Everything is bigger at the Super Bowl, including the price tags. In 2026, that’s up to $10 million for a...
NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its...
One of the biggest sporting events of the year is upon us this weekend, with the Seattle Seahawks taking on...
Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising &...
The Buzz■Google launches Ads Decoded podcast hosted by Ginny Marvin, connecting advertisers with product teams according to Google's blog■First episode...
For brands and agencies, the Super Bowl is still the biggest stage in advertising, but the rules of attention have...
