Executive summary The advertising landscape is shifting at breakneck speed. Digital advertising is taking center stage, with rapidly evolving consumer behavior...
Advertising & Marketing
“Advertising is not theatre. If the audience remembers the drama but forgets the brand, the curtain has fallen on effectiveness.”That...
The Interactive Advertising Bureau released its AI in Advertising Use Case Map on September 3, 2025, providing marketing professionals with...
Alexa Marketing Solutions, a leading digital marketing solutions provider, is taking businesses to new heights with its specialized, targeted digital...
DraftKings has reached an exclusive multi-year advertising and sponsorship agreement with NBCUniversal, that will place the sports betting giant across...
IAB Europe released its first comprehensive report on artificial intelligence impact across European digital advertising on September 18, 2025, revealing...
Few industries will feel the ripple effects of the DPDP Act as sharply as advertising and media. The government is...
The death of search may be looming, but other formats are stepping up to drive digital advertising in Germany –...
With this certification, Reply’s companies specialized in AWS services further consolidate their role as trusted technology partners for organizations looking...
Authored by : Mariya Jamal, Chief of Staff, Dot MediaWhen influencer marketing first emerged, it was shiny, unstructured, and brimming...
