iServeU partners with PAX Technology to launch sound box terminals

By Gloria Mathias

iServeU, a digital payment solutions provider to banks and financial institutions in India, and PAX Technology, a global electronic payment terminal, have announced a partnership to launch an all-in-one soundbox terminal capable of accepting QR-based payments, NFC, and EMV Dip transactions.

This collaboration aims to drive the next generation of digital payments in India, MENA and Southeast Asia markets.

As part of the partnership, iServeU will integrate its proprietary platforms, OCTAHub and iSwara, with PAX to enable the all-in-one soundbox terminal to accept digital payments and play audio notifications. OCTAHub, iServeU’s flagship payment orchestration platform, is used by banks in India, such as Kotak Mahindra Bank, NSDL Payments Bank, India Post Payments Bank, UCO Bank, etc.

Soundbox technology has gained significant traction in India in the last few years, primarily driven by the increasing adoption of UPI as a payment method. The convenience and security brought by sound boxes with instant audio confirmation, vernacular language support, low maintenance, and zero dependency on smartphones have enhanced the overall customer experience.

As other countries strive to replicate UPI’s success, the demand for innovative soundbox solutions is poised to increase. The all-in-one soundbox terminal is equipped with a multitude of features designed to meet businesses’ diverse needs.

iServeU’s CEO, Debiprasad Sarangi, shared, “We are excited to collaborate with PAX Technology to bring a powerful solution to the Indian and Southeast Asian markets. Today, we are one of the leading providers of soundbox solutions in India, having served marquee clients such as Canara Bank, SBI Payments, J&K Grameen Bank, CSC E-Governance Services Limited, etc., and this partnership has allowed us to enhance our portfolio with an innovative product for merchants.”

Sanjeev Sandhu, CEO of PAX Technology India, a subsidiary of PAX Technology Limited Hong Kong, added, “At PAX, we are always striving to innovate and simplify payment acceptance. This partnership with iServeU aligns perfectly with our vision of creating seamless payment experiences. We are confident that our all-in-one soundbox terminal, equipped with UPI, NFC, and EMV capabilities, will significantly contribute to the growth of cashless transactions in India and Southeast Asia.”