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The Pitch: Advertising and marketing news for 2.25.25

4 months ago admin
The Pitch: Advertising and marketing news for 2.25.25






























The Pitch: Advertising and marketing news for 2.25.25 – Richmond BizSense










Jonathan Spiers February 25, 2025 0

AdBowl1

This year’s Ad Bowl was held at BES Studios. (Jonathan Spiers photo)

Thirty Brandcenter alums had a hand in 17 of this year’s Super Bowl ads. VCU has a full list of the alums and their respective campaigns here.

Advertising Club of Richmond held its annual Ad Bowl critiquing this year’s Super Bowl ads. Panelists included Lindsey King and Frederick Nduna with The Martin Agency, Familiar Creatures’ Justin Bajan and Arts & Letters’ Lauren Galanides. Kelly O’Keefe with Brand Federation moderated the panel, which was held at BES Studios.

Bearing Insurance logo

The new logo for Bearing Insurance.

Colab redesigned the website for Bearing Insurance as part of its rebrand from Bankers Insurance. The Glen Allen-based insurance company used North Carolina-based Rivers Agency for the rebrand, which included a new logo and updated branding elements.

Addison Clark is providing website maintenance and search engine optimization for Accent Professional Recruiting. It produced a video for client First National Bank Small Business Finance highlighting work for a bank client.

Fresh Move Media launched a website for Friedman Fisher Verity, a new law firm in Richmond. The agency also launched an e-commerce site for Zeus Cycles, a local EV bikes dealer.

Spang produced a spot for VPM’s 90by5 Initiative. The 30-second clip was directed by Spang’s Jordan Rodericks.

AdBowl1

This year’s Ad Bowl was held at BES Studios. (Jonathan Spiers photo)

Thirty Brandcenter alums had a hand in 17 of this year’s Super Bowl ads. VCU has a full list of the alums and their respective campaigns here.

Advertising Club of Richmond held its annual Ad Bowl critiquing this year’s Super Bowl ads. Panelists included Lindsey King and Frederick Nduna with The Martin Agency, Familiar Creatures’ Justin Bajan and Arts & Letters’ Lauren Galanides. Kelly O’Keefe with Brand Federation moderated the panel, which was held at BES Studios.

Bearing Insurance logo

The new logo for Bearing Insurance.

Colab redesigned the website for Bearing Insurance as part of its rebrand from Bankers Insurance. The Glen Allen-based insurance company used North Carolina-based Rivers Agency for the rebrand, which included a new logo and updated branding elements.

Addison Clark is providing website maintenance and search engine optimization for Accent Professional Recruiting. It produced a video for client First National Bank Small Business Finance highlighting work for a bank client.

Fresh Move Media launched a website for Friedman Fisher Verity, a new law firm in Richmond. The agency also launched an e-commerce site for Zeus Cycles, a local EV bikes dealer.

Spang produced a spot for VPM’s 90by5 Initiative. The 30-second clip was directed by Spang’s Jordan Rodericks.

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POSTED IN BizSense Pro, The Pitch
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About the Author: Jonathan Spiers

Jonathan joined BizSense in 2015 after a decade of reporting in Wilmington, N.C., and at the Henrico County Leader. The Virginia Tech grad covers government, real estate and other news.
Reach him at (804) 308-2447 or [email protected].

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