Your guide to AWS for Advertising & Marketing at re:Invent 2024

Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore the latest innovations in cloud-powered advertising and marketing technology. Get ready for the fourteenth edition of AWS re:Invent, in Las Vegas (Dec. 2 – 6), to immerse yourself in a world of knowledge, inspiration, and networking as we dive deep into the future of customer engagement, data-driven strategies, and cutting-edge artificial intelligence solutions that can help you unleash your advertising and marketing innovation.

Advertising and marketing technology professionals are tasked with delivering personalized and engaging experiences to customers across multiple channels and touch-points. Hear from AWS customers, experts, and leaders about navigating the unique challenges that come with building, operating, and optimizing advertising and marketing solutions at scale. We’re excited to welcome you and share the robust lineup of Advertising & Marketing sessions, workshops, and activities at the upcoming AWS re:Invent 2024 conference.

As you fill out your schedule, be sure to check out the Advertising & Marketing Track sessions and then the schedule with our curated recommendations.

Spotlight: Advertising & Marketing Track sessions

• Privacy-enhanced advertising with Xmars, DIRECTV, and Amazon Ads (ADM 304)
  Join Jun Yuan, Founder, Xmars and Dan Rosenfield, SVP, Data Analytics & Insights, DIRECTV Advertising in this breakout session to learn more about how Xmars, DIRECTV, and Amazon Ads are bringing advertisers and publishers together through privacy-enhanced data collaboration to drive the next generation of impactful campaigns that reach desired audiences more effectively.
• Unified customer profiles and connected journeys with United Airlines (ADM 201)
  Join Mahesh Veda, Managing Director, Digital Channels & Kinective Media, United Airlines in this breakout session to learn how United moved its on-premises workloads to AWS to create a holistic view of its customer data, unlocking the power of a highly distributed dataset to generate business insights using a modern data architecture to create a strong, connected media strategy.
• Grab innovates with generative AI and secure data collaboration (ADM 203)
  Join Sneh Agrawal, Head of Analytics, Data Architecture and EDW, Grabtaxiholdings Pte Ltd. in this breakout session to learn how Grab uses generative AI services on AWS to empower its business functions across marketing and advertising to enable secure data collaboration with partners, enrich its understanding of customers, and deliver more relevant experiences to customers.
• Generative AI in advertising and marketing with Blueshift and VidMob (ADM 202)
  Featuring Mickey Alon, CPTO, VidMob and Manyam Mallela, co-Founder, Chief AI Officer, Blueshift, join this breakout session to learn how Blueshift improves personalization, maximizes content value through recommendations powered by LLM embeddings, and fine-tunes generative AI models to generate creative insights to optimize return on ad spend.
• Unlock the power of generative AI: Simplify ad creation with AWS (AMZ303)
  Featuring Nikhil Nanivadekar, Principal Engineer, Amazon.com and Jean-Luc Nahon, Director, Amazon Ads Creative Tech, Amazon.com, join this breakout session to learn how Amazon Ads unlocks generative AI’s full potential, revolutionizing the advertising creative process to generate millions of images, videos, and ads across multiple channels, drastically simplifying the experience of building advertising campaigns.
• Generative AI for contextual video advertising monetization (ADM 301)
  In this chalk talk, discover different prompting strategies, automated orchestration of generative AI workflows, and cost optimization benchmarks for contextual advertising. Gain insights into implementing generative AI to enhance contextual relevance at scale, unlocking richer, more impactful video advertising experiences.
• Privacy-enhanced measurement after signal loss with AWS Clean Rooms ML (ADM 303)
  In this chalk talk, learn how to use AWS Clean Rooms ML to train models and run inference for use cases such as lookalike modeling and apply privacy-enhancing controls to mitigate privacy and confidentiality risks in your multiparty ML workflows.
• Streamline ad monetization with Prebid Server Deployment on AWS (ADM 302)
  Join us in this lightning talk to explore the benefits of owning ad monetization with Prebid Server and the AWS one-click-deploy solution designed for low-latency, high-volume ad workloads. Learn how to deploy and operate the solution within your AWS environment and gain strategies to maximize revenue once your ad monetization system is running.

Monday, December 2, 2024 (all times in Pacific Time)

• 8:30 AM – 9:30 AM: RCG 303 | Maximize customer engagement and ROI with retail media networks | Chalk talk | Wynn | Convention Promenade | Lafite 1
• 10:00 AM – 11:00 AM: ADM 304 | Privacy-enhanced advertising with Xmars, DIRECTV, and Amazon Ads | Breakout session | Mandalay Bay | Level 3 South | Jasmine H
• 10:00 AM – 11:00 AM: DEV 201 | Build Amazon Q apps to scale and drive community engagement | Breakout session | Mandalay Bay | Level 3 South | South Seas F
• 11:30 AM – 12:30 PM: STG 201 | Build a data foundation to fuel generative AI | Breakout session | Venetian | Level 3 | Murano 3304
• 1:30 PM – 2:30 PM: MAE 203 | Reinventing entertainment | Innovation talk | Venetian | Level 5 | Palazzo Ballroom B
• 1:30 PM – 2:30 PM: ADM 201 | Unified customer profiles and connected journeys with United Airlines | Breakout session | Mandalay Bay | Lower Level North | Islander G

Tuesday, December 3, 2024

• 8:00 AM – 10:30 AM: KEY 002 | CEO Keynote with Matt Garman | Venetian | Level 2 | Venetian Ballroom F
• 12:00 PM – 1:00 PM: ADM 203 | Grab innovates with generative AI and secure data collaboration | Breakout session | Wynn | Level 1 | Lafite 4
• 1:00 PM – 2:00 PM: NTA 301 | Automating scalable order processing using generative AI | Breakout session | Wynn | Level 1 | Lafite 4
• 1:00 PM – 2:00 PM: SEG 302 | Build hyper-targeted ad creatives with generative AI | Chalk talk | Caesars Forum | Level 1 | Academy 411
• 2:30 PM – 3:30 PM: ADM 303 | Privacy-enhanced measurement after signal loss with AWS Clean Rooms ML | Chalk talk | Wynn | Convention Promenade | Montrachet 1

Wednesday, December 4, 2024

• 8:00 AM – 10:30 AM: KEY 003 | Keynote with Swami Sivasubramanian, Vice President, Data and AI at AWS | Venetian | Level 2 | Venetian Ballroom F
• 9:00 AM – 10:00 AM: ADM 202 | Generative AI in advertising and marketing with Blueshift and VidMob | Breakout session | Mandalay Bay | Lower Level North | Islander G
• 11:30 AM – 12:30 PM: RCG 302 | Boost consumer goods advertising performance with AWS and Amazon | Chalk talk | Mandalay Bay | Level 3 South | South Seas C
• 1:00 PM – 2:00 PM: ADM 301 | Generative AI for contextual video advertising monetization | Chalk talk | Wynn | Convention Promenade | Montrachet 1
• 1:30 PM – 2:30 PM: IOT 201 | Retail revolution: AWS IoT & computer vision for frictionless stores | Chalk talk | Caesars Forum | Level 1 | Summit 221
• 3:00 PM – 4:00 PM: AMZ 303 | Unlock the power of generative AI: Simplify ad creation with AWS | Breakout session | MGM Grand | Level 1 | Grand 116
• 3:00 PM – 4:00 PM: SEG 301 | Drive consumer engagement with AWS graph database service & gen AI | Chalk talk |Caesars Forum | Level 1 | Summit 221
• 5:00 PM – 5:20 PM: ADM 302 | Streamline ad monetization with Prebid Server Deployment on AWS | Lightning talk | Venetian | Hall B | Expo | Theater 2

Thursday, December 5, 2024

• 8:30 AM – 10:30 AM: KEY 005 | Keynote with Dr. Werner Vogels (Vice President and Chief Technology Officer, Amazon.com) | Venetian | Level 2 | Venetian Ballroom F
• 10:00 PM – 4:00 PM: BLD 220 | Generative AI product development with Amazon Bedrock | Workshop | Venetian | Level 2 | Hall B | Expo | Booth #2034
• 12:00 PM – 12:20 PM: STP 024 | AWS Generative AI Accelerator spotlight: Unscript AI | Lightning talk | Venetian | Level 2 | Hall B | Expo | Cloud Cafe
• 4:00 PM – 5:00 PM: DEV 203 | Collaboratively build insightful apps without sharing raw data | Breakout session | Mandalay Bay | Level 3 South | Jasmine F

Interested in learning more? Swing by the AWS for Industries Pavilion (open Mon-Thurs in the Expo Hall) to chat with experts, and watch as they demonstrate key advertising and marketing use cases, including how you can create near real-time customer-360 profiles, build hyper-personalized customer experiences with Amazon Bedrock, and improve advertiser reach and publisher monetization with Amazon Ads and AWS.

Don’t miss this chance to connect with AWS experts and industry leaders from around the world, exchange insights, and forge valuable connections. Registration is still open and attendees can download the AWS Events mobile app on iOS or Android to plan and make the most of their experience. We also encourage attendees to register for Visionaries in the Stadium kick-off party on December 2, 2024 at 5:30 PM. Can’t join in person? No worries – grab a free pass to stream live sessions online. If you’re new to re:Invent, here’s an overview of sessions types you can look forward to experiencing with us:

• Keynotes – Join in person or virtually and learn about all the exciting announcements.
• Innovation talks – Learn about the latest cloud technology from AWS technology leaders and discover how these advancements can help you push your business forward. These sessions will be live-streamed, recorded, and published to YouTube.
• Breakout sessions – These 60-minute sessions are expected to have broad appeal, are delivered to larger audiences, and will be recorded. If you miss them, you can watch them on demand after re:Invent.
• Chalk talks – Enjoy 60 minutes of content delivered to smaller audiences with an interactive whiteboarding session. Chalk talks are where discussions happen, and these offer you the greatest opportunity to ask questions or share your opinion.
• Lightning talks – These 20-minute focused theater presentations are dedicated to either a specific customer story, service demo, or AWS Partner offering. Audience interaction (such as Q&A) may be limited.
• Workshops – In these hands-on learning opportunities, in 2 hours, you’ll be able to build a solution to a problem, and understand the inner workings of the resulting infrastructure and cross-service interaction. Bring your laptop and be ready to learn!
• Builders’ sessions – These highly interactive 60-minute mini-workshops are conducted in small groups of fewer than 10 attendees. Some of these appeal to beginners, and others are on specialized topics.
• Code talks – These talks are similar to our popular chalk talk format, but instead of focusing on an architecture solution with whiteboarding, the speakers lead an interactive discussion featuring live coding or code samples. These 60-minute sessions focus on the actual code that goes into building a solution. Attendees are encouraged to ask questions and follow along.

We can’t wait to welcome you to Las Vegas and help you unlock the full potential of AWS for your advertising and marketing workloads. See you all there!